Wearloop
We launched in Stockholm 20 months ago with 900 active members and a 65% renewal rate after the first cycle
Country
Sweden
Stage
Working Product
About Wearloop
Rental fashion exists but it is built for special occasions. Most people wear 20% of their wardrobe 80% of the time. Wearloop is a circular wardrobe subscription for everyday wear: members swap a curated set of garments every four weeks, garments are professionally cleaned between cycles, and end-of-life items are responsibly recycled.
We launched in Stockholm 20 months ago with 900 active members and a 65% renewal rate after the first cycle. Logistics cost per swap is 40% below our initial model. We are seeking a retail partnership with a Scandinavian fashion brand to co-brand a Wearloop-exclusive capsule.